Holiday Mail For Heroes Undergoes Changes 

Story by Lanet Hane – American Red Cross Volunteer

Holiday Mail for Heroes cards from the 2013  writing campaign. Photo credit: Lynette Nyman/American Red Cross
Holiday Mail for Heroes cards from the 2013 signing campaign. Photo credit: Lynette Nyman/American Red Cross

American Red Cross Holiday Mail for Heroes program is an annual program focused on bringing a little more holiday thanks and cheer to veterans, those currently serving in the armed forces, and their families. Individuals send cards, with handwritten notes of holiday tidings and thanks, to the Red Cross. The Red Cross distributes the cards to those who will most appreciate them during the holiday season. Veteran’s hospitals, Veteran’s homes, and families of currently deployed personnel are frequent recipients of Holiday Mail for Heroes holiday cards.

For the 2014 holiday season, the Red Cross is changing the format of the Holiday Mail for Heroes program to better serve military personnel as well as make effective use of donor resources. Rather than send all cards to a centralized national location, as has been done in the past, the Red Cross is empowering individual Red Cross chapters to collect cards from their own communities. Mike Booth, the Services to Armed Forces Director at the American Red Cross, says this new decentralized approach to the program will continue to be effective, but will reduce the number of financial and human resources.

Mike also emphasizes the fact that this program is designed not only for active military members. While Holiday Mail for Heroes does provide cards for those in active service, the program has a much wider scope. The cards contributed by community members may go to any number of people connected to the military.

Holiday Mail for Heroes card signing event at Neilson Place, Bemidji, MN, November 3, 2014.
Holiday Mail for Heroes card signing event at Neilson Place, Bemidji, MN, November 3, 2014. Photo credit: Linda Barkley/American Red Cross

Because the program is not limited to currently active military personnel, it also provides a unique opportunity for people to partner with the Red Cross in remembering veterans.  Many veterans receiving holiday cards are patients in VA hospitals or residents at State Veteran’s Homes, and have little contact with friends or family. Holiday Mail for Heroes connects these veterans with individuals who have taken the time and care to personalize a holiday card and send it to them in thanks for their sacrifice.

And, while a holiday card may seem a small triviality, they are anything but trivial to those who receive them. “This program continues to hold great value,” says Mike. “The veterans, wounded warriors, and military families who receive these tokens appreciate them in ways that might surprise many of us. For some of these people, one of these cards can really make their day.”

If you plan to participate in this program, please review program guidelines for creating and sending your cards. To ensure card delivery in time for the holidays, the local Red Cross office must receive cards no later than Friday, December 5.

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